Presale Preparation

Imagine you’re shopping for a car. You find one that’s a suitable model, a recent year, and hasn’t been driven a lot. The price is right, too.

But, there’s a caveat.

The paint is worn off in several places. The driver’s seat upholstery is torn and requires repair. And, the tires needed to be replaced... a long time ago.

Would you still buy it? You might. However, unless you enjoy fixing up cars, you’d probably hesitate to make the purchase.

After all, in addition to seeing the car itself, you’re noticing the work that needs to be done to fix it.

The same holds true when selling your home.

The more “move-in” ready you make the property the more likely buyers are to become interested in buying it. Like when viewing a car, you want buyers to focus on all your home’s wonderful features, not on the repairs and updates that need to be done.

That being said, how important is it that your home be “move-in ready” when you sell?

That depends, in large part, on the market. If it’s currently a seller’s market in the neighbourhood — lots of buyers but comparatively few properties for sale — getting your home move-in ready is less important. There is already high demand for your property. (However, getting all repairs done and staging your property effectively will still provide a significant advantage.)

In a buyer’s market, where there are more homes for sale than buyers, you’re in a competitive situation. So, anything you can do to give your listing an advantage is worth the effort. That includes making it as “move-in” ready as possible.

There are many ways buyers can find out about your home for sale. Some will see the lawn sign. Others will notice the listing on MLS. Still others might find out via an advertisement or social media post.

But, there is one other way buyers will discover your listing — and it can be pivotal to the success of your sale.

The agent can make sure they know.

In some cases, buyers shopping for a particular type of home, or those who are targeting a specific neighbourhood, will get on an agent’s alert system. The agent will arrange for the buyers to be alerted as soon as an ideal property comes up on the market. That’s why being strategic when creating an MLS profile and other listing materials is so important. You want interested buyers to be notified of your listing!

Agents often also have a network of buyers they are in touch with regularly or who are actively looking to buy a home. They reach out to these contacts as soon as a desired property is listed. Say, for example, you put your property on the market. The agent you work with may already have qualified buyers in mind. If so, that increases the chances of your home selling quickly and for a top price.

Good agents also have a robust network of professional contacts — such as real estate lawyers, contractors, and even other agents — that they can potentially tap to find qualified buyers.

Overall, well-connected agents are more likely to be able to leverage their networks to attract ideal buyers to your listing.

Want to discuss how I can attract high-interest, qualified buyers to your listing? Call me.

Throughout the history of journalism, reporters would pride themselves on getting the “inside scoop” on a story. In fact, that’s where that expression came from.

So imagine you’re shopping for a new home and click on a listing online. Up comes all the property information. But, chances are, there is more to the story of that property than is presented in that listing. For example, you might want to know more about:

• The empty field behind the home.
• The addition that was added to the house. (Was it professionally done?)
• What the neighbourhood is really like.
• The age of the roof shingles. (Will they need to be replaced soon?)
• Noise levels on weekends.
• Upcoming new development that might change the character of the area.
• Most property information listed on MLS and elsewhere is incomplete. There’s almost always more to the story of a listing than you can find online.

And, even after viewing a listed property, you may still have lingering questions or concerns.

So, you’ll want to get the “inside scoop” and find out more. But how?

To get the inside scoop on a listing, call me. I can get the additional information you need on a property so that you can make a more informed decision.

There are numerous reasons why you might need to sell early in the year. Perhaps you even need to sell this month! Whatever your reasons, preparation is key. Make the right moves now and your sale is likely to go smoothly and successfully.

Follow these tips:

1. Make a list of what needs to be done around the property to prepare it for listing. That includes decluttering, cleaning, getting needed repairs done, and so forth.

2. Schedule those tasks. On a calendar or planner, block out ample time to do everything on your list. Give yourself a time buffer because things can often take longer to do than expected.

3. Get help.You don’t need to do everything yourself. Consider hiring a painter, contractor, cleaning service, and other professionals. Outsourcing can reduce a lot of the stress of selling while ensuring your property is prepared in time.

4. Dispose of unwanted items that may have accumulated over the years in the garage, basement, and closets. You can have a yard sale, sell stuff online, donate items to charity, or take them to your local recycling centre.

5. Free up your schedule during the period you expect your property to be on the market. You want your home to be accessible for showings as often as possible, giving prospective buyers a lot of flexibility when scheduling.

The idea is to get your property as “sales-ready” as possible — as early in the year as possible. That way, when it comes time to list your home, you won’t have to scramble to get it ready. The hard work will be done and you’ll be able to focus on selling your property quickly and for the best price.

Want more tips on preparing your home for sale? Call today.